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| Company |
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3PAR, Inc. |
| Market |
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Utility storage |
| Vision |
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Provide high-performance, cost-effective utility storage for large enterprise customers |
| Worldview Value Add |
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Accelerated 3PAR’s international expansion into Japan and Europe |
Worldview helps 3PAR launch an early entry into the Japanese market
3PAR Inc. develops an innovative “utility storage” infrastructure that enables large enterprise customers to store mission-critical data on high performance, highly available and manageable storage arrays.
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“Worldview helped 3PAR at all phases of our growth—
from seed investment to global business development.”
—David Scott, CEO, 3PAR |
Worldview, a seed investor, analyzed international market opportunities during 3PAR’s product development cycle. Worldview’s business development team met quarterly with 3PAR’s management, providing international market analysis, including:
- Competitive analysis
- Storage pricing data
- Distribution partnering landscape
- Storage market growth forecasts
Based on this information, Worldview and 3PAR developed a strategy to launch the company in the U.S. and Japan simultaneously, maximizing 3PAR’s opportunities in both markets.
Worldview provides customer and partner introductions
Worldview was convinced that 3PAR would be successful in Japan with the right partners. As 3PAR’s product neared completion, Worldview’s Japan business development team actively sought strategic opportunities in the Japanese market, contacting several potential customers and top-tier resellers.
During the first quarter of 2001, Worldview began to build a sales pipeline for 3PAR in Japan. As part of this process, Worldview uncovered an important prospect with a strong interest in utility storage. Worldview arranged a trip for 3PAR’s CEO and VP of Marketing to visit Japan to meet with the prospect, build strategic partnerships and gain a
deeper understanding of Japan’s unique market dynamics.
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“Worldview’s Japan office was instrumental
in identifying specific opportunities for our product
and made key introductions to both customers and partners.” |
By mid-2001, 3PAR signed NetOne and Nissho as the company’s first resellers in Japan. 3PAR deepened these relationships by agreeing to strategic investments from both groups. Building partnerships with two top-tier firms, and establishing the foundation for localization, marketing, and sales in the Japanese market, was instrumental to 3PAR’s success in Japan.
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