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Worldview accelerates Tensilica’s success in Japan Silicon Valley-based Tensilica, Inc. developed a configurable microprocessor technology ideal for consumer electronics applications. Given Japan’s dominance in consumer electronics, it was critical for Tensilica to quickly establish a high-level presence in the Japanese market. “We were doing the rounds of many top venture firms, looking for partners,” explains Tensilica Founder and CTO Chris Rowen. “We were interested in Worldview because of the unique value they bring with their connections in Asia.” “We were intrigued by their approach. We had heard good things about them,” continues Rowen. “But I don't think anyone expected the level of understanding and support we’ve received from Worldview.” “Worldview has
provided advice and opened doors that have made a huge impact on the
growth of our business in Asia. In our wildest dreams, I don’t think we
anticipated the results would be as good as they are today.” Worldview acts as both an experienced venture capital firm and a business development partner. “James Wei is an insightful board member. You’d hope to get that from a VC partner in the first place. And we get this plus the advantages of Worldview’s business development team in Asia,” Rowen says. Challenges of the Japanese marketTensilica faced the double challenge of trying to introduce a revolutionary technology into Japan, with no existing contacts or relationships. “The Japanese market is pretty conservative and doesn’t accept new technology very quickly,” explains Rowen, “We needed to find the right people in the right companies to start discussions with. We were starting from scratch.” When Tensilica signed on with Worldview, Worldview’s Japanese team immediately identified top-level decision-makers at Sony, Fujitsu, and Canon. “They got us audiences very early. Even before we had a product, we went to Japan to start educating potential customers about what we were doing,” he says. “I recommend Worldview to other entrepreneurs without reservation. We couldn’t have picked a better venture partner
for our business.”
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